As Veeva Systems’ CRM General Manager, Arno Sosna is responsible for the strategic direction of all Veeva CRM products. Sosna and his team ensure that Veeva delivers best-in-class products for managing customer engagement across all online and offline channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success. He also represents Veeva as chief technology officer of Align Biopharma, an industry standards group dedicated to improving how healthcare providers engage life sciences companies.Prior to joining Veeva, he worked for Update Software AG and IDS Scheer implementing CRM solutions, and previously worked as a web-based application developer.
As AR matures and becomes more affordable and user-friendly, more life sciences companies should consider its use as an essential tool to communicate, educate, and engage HCPs and patients on innovations that will improve outcomes.