Adva Tzuk Onn, M.D., is the Chief Medical Officer of FeelBetter and a physician with over 20 years of experience in geriatric and family medicine, having led innovative models of care in major Israeli HMOs. She is a co-founder of the Society of Lifestyle Medicine, a certified Motivational Interviewing trainer, and an active member of the Israeli Society for HealthTech. Dr. Tzuk Onn earned her medical degree from Tel Aviv University School of Medicine.
By moving beyond adherence and drug interactions to a holistic, outcomes-driven approach, health systems and providers can redefine how medication is used — not as a rigid protocol but as a dynamic, patient-centered tool for achieving better health.