Amy West is the Head of US Digital Transformation and Innovation for Novo Nordisk, where she drives disruptive digital health and commercial innovation exploration and validation for the US enterprise. She leads a team of industry pioneers in exploring existing and emerging technologies and other areas of innovation to develop novel solutions for improved patient experience and outcomes. She also established the first US innovation incubator (Apis Labs) for Novo Nordisk, applying design thinking, scrum, agile, and lean methodologies to identify and test novel solutions. Amy holds an MBA from Marymount University and a Bachelor’s degree in English from the University of Richmond.
Tracey Welson-Rossman is Founder and CEO of Journal My Health, an easy-to-use app for capturing, learning from, and sharing your vital personal health information. Tracey brings her years of experience in the technology and entrepreneurial space, along with her own healthcare journey, to create this app for patients.
We live in a world in which the patient is empowered like never before. Think of how your interactions with the brands you love are different from 20 years ago across virtually every sector, from entertainment to transportation. We expect on-demand services at the touch of a button – how we want it, when we […]