Brandon Edwards, CEO and Cofounder of Unlock Health, is a seasoned health care marketing communication strategist with expertise across the marketing spectrum and deep experience in crisis and reputation management. He has more than 25 years working in corporate and agency, with deep experience navigating the complex business relationships in health services. Brandon is also a frequent speaker at health care industry events and leader of groundbreaking practice focused on payor/provider relations and the relationships between health plans and hospitals, health systems, specialty providers, physician organizations, and health technology companies.
When it comes to organizational growth, the concept of "growth by any means" is hurting the hospital’s bottom line and pushing healthcare to a tipping point – adding expense to American healthcare without adding value.