Bob Farrell is the Vice President of the Solution Delivery & Customer Experience Practice at Applause. He has more than 20 years of experience establishing programs that help his customers deliver high-quality digital experiences to their customers. Bob has helped hundreds of digital innovators build and implement market-leading digital quality programs, and views product quality as a competitive differentiator. He spearheads groundbreaking innovation as leader of the digital accessibility conformance, UX research, and inclusive design practices, and manages customer success within the high tech and financial services practices with Applause.
Providing accessible healthcare experiences is simply a must, whether to stabilize digital care as a revenue channel or to simply do right by the patients who need it. So, if digital accessibility is a driver of differentiation and patient satisfaction, and it’s mandated by law, why are so many providers failing to deliver in this area?