An award-winning marketing veteran, Bethany Hale serves as Chief Marketing Officer at Candid Health, an autonomous revenue cycle platform transforming the medical billing claims process through advanced automation and AI. Before joining Candid, Bethany held Chief Marketing Officer roles at scale-ups including Cedar, Newfront, and Trullion. She also held high-level marketing and management positions at IBM and American Express. Bethany holds a BA from Michigan State University and an MBA from Columbia Business School.
Providers like to think they built their brand in the exam room, in the skill of surgeons or the bedside manner of nurses. And that’s definitely part of it. But your brand is also being built (or destroyed) in the billing office, on the prior-auth line, and the moment patients open their statements.