Bettina Hein is CEO and Co-Founder of juli, an app that uses AI to help people manage their chronic conditions by surfacing behavioral triggers that encourage healthy decisions. A serial software entrepreneur, Hein has built successful technology companies in Europe and the US. She is founder and past CEO of Pixability, a Boston-based company that provides data-driven insights, precise targeting technology, and social video expertise to help marketers find and engage their audiences across YouTube, Facebook, Instagram, Twitter, and Snapchat. She also co-founded SVOX AG, a Switzerland-based embedded speech technology company that was acquired in 2011 by Nuance Communications for $125M. Hein is a Young Global Leader at the World Economic Forum, and a judge on the Swiss version of TV’s “Shark Tank.”
It’s time to gear our machine learning tools to this data so that people with chronic illnesses—and especially, complex chronic conditions—can get the same kind of recommendations that they use every day to pick their movies or music or buy goods on the Internet.