An industry expert for over 30 years, Blackford Middleton, MD, MPH, MSc, is Chief Informatics and Innovation Officer at Apervita, the trusted platform for healthcare collaboration for payers, providers and other stakeholders. He is Adjunct Faculty member at the Stanford University Medical Center Clinical Excellence Research Center and currently serves on the Editorial Board of the Journal of Learning Health Systems and the AHRQ ACTS Roadmap Workgroup.
The White House has placed great focus on pricing transparency that went into effect earlier this year, but very little attention has been given to an essential part of the value equation: quality measure transparency.