Brian Baum has focused his career on engaging consumers in healthcare. His philosophy is that “change in healthcare” will hinge on the active engagement and participation of individual consumers in proactively managing their health. He believes that the burden falls to industry to develop information, tools and services to allow the health consumer to effectively manage their health. Baum launched a vitaTrackr, Inc., in August, 2011. Previously, Baum served as President of Stayhealthy, Inc. He also was the founding President and Chief Operating Officer of U.S. Preventive Medicine.
As the health industry follows the immutable laws of consumer behavior, does the electronic medical record become a “dungeon of doom” for the physician practices and healthcare facilities that use them?
If healthcare is to truly be consumer centric, then we need consumer tools that will make personal health information consent more manageable.
Discover what tools are essential for efficient, safe surgical extractions in today’s health care landscape, from elevators to forceps and beyond.
Our society has evolved to the point of “experiences”. No longer is there a simple purchase in any industry. Purchasing a product or service has become an “experience”. Perhaps Steve Jobs can be credited with formalizing the experience approach at Apple. Whether product design, end to end software/hardware control, marketing, store design, online experiences, product […]
On August 5, 2014 Anthem Blue Cross and Blue Shield of California announced they would jointly invest $80 million in creating a state health information exchange for California – Cal Index. An article in the San Francisco Business Times stated: “other efforts to create such a statewide exchange, including the now-defunct CalRHIO and Cal eConnect, […]
Following the June release of ONC’s Ten Year Vision to Achieve an Interoperable Health IT Infrastructure, National Coordinator for Health IT Dr. Karen DeSalvo posted, “We have heard loudly and clearly that interoperability is a national priority.” While there can be no doubt that interoperability in the health IT infrastructure is desirable, it is not […]