Christina Falzano is the Managing Director of Conran Design Group, a design-led branding agency that believes in the power of well-designed brands to move people, shape culture, and help businesses thrive. Over her career, she has worked with brands across tech, health and more with clients ranging from Dell, Google, Spotify, and Uber to Aetna and Ford.
Viagra’s successful launch gives drug companies a roadmap to building a humanized brand. But it also showed why, even in a pharma-friendly, post-Covid world, humanizing healthcare may be harder than it seems
The healthcare and pharmaceutical industries are people-centered by design. So how did tech companies become the default “brands that care”?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.