Cynthia Porter

In 1989, Cynthia Porter founded Porter Research to address market intelligence needs she perceived in the healthcare IT market. She is an experienced healthcare technology executive with extensive knowledge in all sectors of the health care market – payers, providers and suppliers. Ms. Porter has a proven track record for successfully advising clients on marketing and sales strategies including product positioning, lead generation, customer satisfaction and competitive intelligence. Read more about Cynthia Porter here.

Posts by Cynthia Porter

mHealth Summit: Too many apps, not enough business models

By now you’ve probably read a review or two of the mHealth Summit recently held in Washington, D.C. I had the opportunity to attend once again and came away with several insights of my own. But first, a picture: This image illustrates what many of my fellow Summit attendees realized after just a few minutes […]