Dean brings 20 years of marketing experience to bear when working with healthcare providers on their marketing and branding strategies. From more product management and marketing roles to business development, Dean has covered the spectrum. In most of Dean's marketing work, Return on Investment (ROI) was a key component to program design, execution and measurement.
You wouldn't use an otoscope to check a heart rate, so why use LinkedIn for patient education? This infographic illustrates the best social media site to use, based on what you're trying to do.