How Politics Became Every Hospital’s Brand Risk
When governments fall short on public health, hospitals inherit the fallout. Those with the strongest brands are best positioned to withstand it.
David Haigh
David Haigh is Chairman and CEO of Brand Finance, the world’s leading independent brand valuation consultancy, which produces the annual Global Top 250 Hospitals report, ranking the world's leading academic medical centers each year, based on a global survey of thousands of healthcare professionals across 30 countries, alongside investment and performance data, to track how political, financial and reputational shifts move hospital brand value year over year.