Dawn Lacallade is the Chief Social Strategist & Pharma Practice Lead at LiveWorld. Dawn Lacallade is a marketing change maker known for advancing pharmaceutical companies through innovative social media strategies and digital marketing programs. With 10+ years of experience guiding healthcare companies in the areas of marketing, customer service, and sales, Dawn has helped transform their relationship with customers and improve their position in the marketplace.
By complementing life science marketing strategies with Facebook Live, companies will be able to connect with and engage more people in a more familiar and direct manner, which will drive digital word-of-mouth.