Eric Cenac

Eric Cenac serves as general manager of medical device implant solutions for ROi in St. Louis, Missouri. Eric oversees sales, distribution, contracting, and service for spinal implants and biologics for ROi’s contracting and sourcing team.

Posts by Eric Cenac

MedCity Influencers

How Insourcing Sales Reps Creates More Collaboration Between Manufacturers and Hospitals

The model these days for the relationship between sales representatives and health care providers puts hospitals at a disadvantage. Sales reps have a considerable amount of influence on product utilization. Thus, hospitals tend to not trust them, creating an adversarial relationship during negotiations and contracting for physician preference items. Insourcing sales reps, however, benefits health systems by […]