Erin Gregory is the founder of Erin Gregory Creative, a strategic communications and brand consultancy serving mission-driven organizations in healthcare, technology, and community development. She works as a fractional CMO and strategic partner to founders and mission-driven leaders navigating change, bringing marketing and communications expertise to the work of building brands that thrive. She is a Forbes Health contributor, ghostwriter for Nationwide Children’s Hospital and Wexner Medical Center, and writes The Self-Led Life on Substack.
If you are sitting on a brand strategy right now, the test is not whether your team likes it. The test is whether it can be defended by someone who did not build it, to a board that did not commission it, by a leader who did not hire you.