James Calder

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The Lack of Wound Care in the Film The Revenant

Later this week the world will be focused on the 2016 Oscars. The feature film The Revenant will get a lot of attention as it is up for best picture, actor in a leading role, actor in a supporting role, cinematography, directing, costume design, film editing, makeup and hair, production design, sound mixing, and visual […]


Tips For Hospitals To Improve Their Facebook Marketing

As Director of Social Marketing at Wound Care Advantage I spend a lot of time watching how hospitals across the country are using and misusing their social media pages. Some are doing an amazing job with content creation and patient engagement. Other’s are in desperate need of help and it seems that they don’t even […]

Why You Should Watch Zubin Damania Innovate Healthcare

[youtube https://www.youtube.com/watch?v=aS3xaXsh6vo&w=560&h=315] You may not know the name of one of the most talented and innovative forces in healthcare but there is a high probability that you have seen one of his video parodies about health. This is because Zubin Damania, M.D., goes under the alter ego ZDogg MD. According to Wikipedia (https://en.wikipedia.org/wiki/ZDoggMD) his work […]


The ROI of Social Media in Healthcare

There has never been a more misleading term in business than social media. Healthcare executives have been trained to ask for the ROI of everything, but for some reason they put more focus on this when it comes to social than other traditional forms of media and advertising. Hospitals and health systems aren’t selling mugs […]


How The American Diabetes Association Is Using Social Media

The healthcare industry has been lagging compared to other industries in the use of social marketing but there are still some great organizations that are using it to raise awareness. Wound Care Advantage (WCA), my employer, is a company that helps hospitals build and run wound centers for their patient populations. Many of the wound […]


Understanding The Link Between Wound Care And Diabetes

Families, patients, and medical staff new to the world of wound care often don’t understand the link between diabetes and wound healing or the added risks for patients with diabetes. November was diabetes awareness month and to celebrate, our creative team at Wound Care Advantage (WCA) focused on spreading awareness. I spoke with WCA’s director […]


Why Reaching Diabetic Populations Is Still A Challenge

  At Wound Care Advantage our team is focused on the every growing challenge to reach patient populations to educate them about our specialty of wound healing. Unfortunately, forever linked with the wound care industry is the deadly disease of diabetes. Since November is diabetes awareness month and we are always interested in helping spreading […]


Why human kindness matters in healthcare

Healthcare has always been more than just a business and sometimes everyone in the industry needs a good reminder of that fact. In July 2013, one of the largest healthcare systems in the country Dignity Health created a campaign called Hello humankindness, which included the creation of a website called Hellohumankindness.org. At Wound Care Advantage, […]


Why P.A.D. Awareness Is So Important For Wound Care

Peripheral Arterial Disease (P.A.D.) is a serious circulation problem in which narrowed arteries reduce the blood flow to one’s limbs. People working in wound care are well aware of the dangers of P.A.D., but the general public is less educated. Since September is P.A.D. Awareness month, it is a great time to explore this topic […]

The Hospital CEO Investing In Social Media

    Traditionally c-level hospital executives are not very active on social media. They are insanely busy people dealing with lots of crucial issues at once. However, I am starting to notice a trend of these individuals starting to claim their voice on social. I recently came across Dr. Stephen Klasko, the CEO and President […]

Why the ALS Ice Bucket Challenge will be hard to replicate

The Amyotrophic lateral sclerosis (ALS) ice bucket challenge has been spreading like wildfire for the last few weeks on Facebook and Twitter. Even those who are less social savvy can’t avoid the trend, which is all over the mainstream media. According to the website Mashable.com there have been 1.2 million videos (and still counting) uploaded to […]