Greg Davis

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MedCity Influencers

Six Costly Mistakes to Avoid When Launching Medical Devices in Europe: Practical and Timely Advice for Start-Up CEOs

Representing one-third of the global medical device market, the European Union provides a significant opportunity for start-up, medical device companies. But, it can also present costly challenges for the unprepared. Following are a half-dozen cautions drawn from real-world experience that could help you avoid some common commercial pitfalls. 1. Chasing conflicting commercialization objectives.  What are […]