Joe McDonald is co-founder of Epharmix, a company at the intersection of medicine and consumer technology offering interventions that use automated phone calls or text messages to monitor patients' conditions while collecting disease-specific data. With interventions designed by leading doctors and clinically proven at medical institutions, every patient can benefit from Epharmix.
As healthcare economics becomes increasingly results-based, population health and care management are becoming more integral to success. Success, however, can be elusive, if companies don't recognize the impact rising-risk patients can have.