Josh Epperson

Josh is a concepting and copywriting associate at Prophet, a next-generation consultancy that fuses insights, strategy, creativity and imagination to help clients create better ways to grow.

Posts by Josh Epperson

News

Customization: Why healthcare brands should get personal

Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and outside of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and physical—in […]

Hospitals

Motivation: Why healthcare brands need to encourage more

The best medicine is preventative. Whether it’s exercise, eating well or reducing stress, being proactive about our health saves time and money. But who wants to do all that work? Most of us can admit – to ourselves, if not our healthcare providers – that we’d prefer to stay on the couch, binge-watching Netflix and […]

MedCity Influencers

Empowerment: Why healthcare should equal transparency

  Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and out of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and […]

Simplicity: Why healthcare brands must break down barriers

The simplicity movement is on the rise, whether it comes in the design of new online platforms or in the simplified language of brands choosing transparency over small print. New approaches both inside and outside the healthcare industry signal that simplification works.

Empathy: Why healthcare companies must feel with patients

Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and out of the healthcare industry. In this series, we will look at brands that understand the deeper needs and pain points of their consumers—beyond the functional and physical—in […]