Editor’s note: This post was originally published before the 2012 Content Marketing World Health Summit. As anyone in the health care marketing industry will tell you, content marketing in that space is a bit behind the times. The lag is due to a combination of factors, including legal and ethics issues, culture, history, and plain […]
Editor’s note: This post was originally published shortly after the 2012 Content Marketing World Health Summit. Just last week, we hosted 200 health care marketing professionals at Content Marketing World Health Summit. During my keynote presentation, I shared findings on how health care marketers are using content marketing, based on research we recently conducted with MarketingProfs, […]
In a landscape where complexity has long been the norm, the power of one lies not just in unification, but in intelligence and automation.