Jerry Stiedaman is an Associate Partner of Client Engagement and an 11-year veteran of VSA Partners—a design and strategy agency whose purpose is to design for a better human experience. He previously worked in the insurance industry for a decade and holds an undergraduate degree in psychology from the University of Minnesota.
Gen X is at the height of its spending potential. Its U.S. population of 65 million has saved a collective $13 trillion and owns 29% of the nation’s household wealth (versus just 6.4% owned by millennials).