Katie Logan is the Chief Strategy Officer at Gozio Health. Logan has deep expertise as a former health system strategy and consumer experience leader who has worked at the intersection of provider operations, patient access, and digital transformation. Prior to Gozio, Katie held senior roles at Piedmont Healthcare, where she served as Chief Consumer and Strategic Planning Officer, championing the evolution of healthcare consumer experience through digital innovation.
Patients are tuning out digital messages because they receive too many across channels. This is problematic given that digital strategy is critical to reaching consumers and developing trust in today’s economy.