Lizzy Feliciano is the Chief Marketing Officer at Jvion. A 20-year veteran of the healthcare technology industry, Lizzy brings a wealth of experience building technology and analytics brands through differentiated messaging architectures, hyper-targeted demand generation strategies, and thought leadership programs. Lizzy believes effective marketing does not only build brands and drive sales, but also transforms the trajectory of companies and markets. Most recently, as VP of Marketing for the LexisNexis Risk Solutions Health Care business, Lizzy built a powerful integrated marketing and communications organization responsible for all things brand to demand across the payer, provider, life sciences and pharmacy markets. Prior to LexisNexis, Lizzy spent more than a decade positioning MEDai, one of the first companies in healthcare to offer predictive modeling for population health management, as an industry leader.
Despite all the impassioned calls to action and carefully-considered strategies — and the undeniable conviction behind both — the same question kept lingering in the back of my mind: “Haven’t I heard this before?” Still, I remain hopeful.