Luba Greenwood

Luba is a healthcare and technology thought leader, having served as an executive at Google Life Sciences and Roche, where she also established and led transformation efforts in diagnostics. Luba is a Lecturer in Engineering Sciences at Harvard, where her work focuses on application of technology to healthcare, life sciences, and global health. She also serves as a Senior Advisor to the CEO of the Dana-Farber Cancer Institute and the Wyss Center for Bio and Neuroengineering. Luba is also a former litigator and data privacy expert, having started her career at Wilmer Cutler Pickering Hale and Dorr.

Posts by Luba Greenwood

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.