Lisa Leight joined the Convoso team after many years leading marketing teams in the software, aerospace and technology industries where she drove measurable growth . Earlier in her career she worked as a consultant for both McKinsey and EY. She also co-founded Stanton Associates, a boutique consultancy helping mid-market companies drive profitable growth. She received an MBA from Stanford Graduate School of Business and a BA from Stanford University where she studied Industrial Engineering.
As scrutiny from CMS and the FCC increases, Medicare marketers must rethink how they source, verify, and engage leads. Taking the focus off lead volume and redirecting it to lead quality will help them demonstrate they run an ethical operation.