Maria Tazi is a Senior Associate at Prophet, a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas. Her experience ranges from retail and telecom to healthcare and pharmaceuticals, but her passion is in healthcare. Prior to Prophet, she worked in pharmaceuticals in a microbiology lab, supported biomechanical and clinical trials for medical device development, and conducted research on an artificial lymphatic systems at the Orthopedic Surgical Laboratory of MSKCC. She also write a blog titled titled ihearthealthcare.com
It’s not what you think – well, not exactly. I’m actually referring to the word “customer.” But within the healthcare industry, using it to describe patients is sacrilegious. We are perfectly comfortable using it to describe the folks that buy other goods and services, so why is it such a dirty word in healthcare? More […]