Marissa Evans

Posts by Marissa Evans

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Hospitals

Florida moves to manage healthcare for foster kids

Chris and Alicia Johnson have 10 kids — three biological, five adopted out of foster care and two foster children — all under one roof on the outskirts of Orlando, Fla. While providing love, support and encouragement for their foster kids, they’ve sometimes run into roadblocks trying to get them health care, including needed mental […]