With 15+ years of agency and in-house PR, Matthew Briggs works closely with teams to plan and execute integrated communications strategies across PAN’s B2B technology and healthcare portfolios. Strategic planning, crisis communications, narrative building and executive communications round out just a few of his areas of expertise for clients that include PointClickCare, Quanterix and Loyal Health. Matthew’s collaborative approach and passion for narrative building is only exceeded by his commitment to building strong client partnerships and the love of a good story. When he’s not playing his guitar, you can usually find him on the ski slopes with his family during the winter or jumping in lakes with his kids in the summertime.
Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.
Ariel began her career as a reporter, receiving an award from the New England Press Association. Her passion for compelling storytelling is evident in her award-winning campaigns helping clients build strong narratives. Ariel is based in Maine and graduated from Bates College. She’s an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether a novel or a picture book to read with her two young children)!
Cybersecurity is no longer a function managed in the IT department’s back office. It’s a front-line brand issue, with real implications for patient satisfaction and loyalty. That means providers need to rethink how they talk about security. It’s no longer enough to be secure; you must communicate security clearly.