The Role of Marketing in Building Trust Between Providers and Patients
Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.
Melissa Fors Shackelford
Melissa Fors Shackelford is a seasoned healthcare marketing executive with over 25 years of experience leading strategies at top organizations, including Optum, Hazelden Betty Ford, and Cigna’s Evernorth Health Services. A recognized thought leader and sought-after mentor, Melissa is a frequent speaker and writer on healthcare branding and ethics. She earned the American Marketing Association’s Nonprofit Marketer of the Year award in 2019. Melissa holds an MBA from the University of St. Thomas and serves on multiple healthcare and academic advisory boards.