Michelle Snyder

Michelle Snyder is chief marketing officer at Welltok, executive in residence at InterWest Partners and startup advisor.
Previously she was one of the early executives at Epocrates.

Posts by Michelle Snyder

6 tools needed to make ‘consumer driven healthcare’ more than a buzzword

Consumer Driven Healthcare. Though I’m glad that we are finally starting to put the consumer in the middle of the healthcare equation, I still cringe when I hear those words. Let’s be clear – consumers have not been driving this evolution – they have been given the “gift” of financial responsibility. 15.5 million Americans are on […]