Miika Mäkitalo is CEO of HappyOrNot, the company which created the globally recognised four Smileys, and which serves 4,000 brands across 135 countries, like Elkjøp, Levi's Stadium, Autogrill, and London Heathrow Airport. HappyOrNot has collected and reported on over 1.5 billion feedback responses. Over the last 15 years Miika has held several upper management roles and holds a PhD in Industrial Engineering & Management.
By actively and consistently collecting feedback, hospitals can gain rapid insights into critical areas, allowing them to track and measure patient satisfaction levels, and crucially to react to any dips in standards of care.