Maurya Overall is a Principal at Boathouse, Inc., bringing 20+ years of strategy and marketing experience to her clients. During her wide-ranging career at Boathouse, she has worked on diverse brands across the healthcare ecosystem from payer, to provider, to healthcare performance improvement brands, to associations and nonprofits. She has a particular passion for the potential of technology to improve healthcare and drive equity.
AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.