What’s in a name?
While a name can’t help a bad business model or product, it can significantly aid a good concept by giving it buzz and a jumpstart that ignites the conversation with prospects.
Mike Pile
Mike Pile is president and creative director of Uppercase Branding, a verbal identity firm that specializes in creating powerful and evocative brand names for new companies, products and features. He has more than 25 years’ global brand development experience with advertising agencies, Fortune 500 firms, and startups. A published author, frequent speaker, and word enthusiast, Mike lives in the San Francisco Bay Area with his partner and two children. When he is not working, he enjoys mountain biking, playing golf, and searching for the perfect pork rub.