Melissa Powell is the executive vice president and chief operating officer of Genesis HealthCare. She was previously president and chief operating officer of The Allure Group, a New York City-based nursing home operator. Melissa has 20 years of experience coordinating, assessing and improving senior care utilizing a market-focused model in New Jersey and New York.
While the urgency to fill positions might tempt senior care centers to prioritize quantity over quality, this approach risks exacerbating the existing challenges. It is crucial to acknowledge that the senior care industry demands a level of expertise and empathy that goes beyond mere technical competence.
Senior care executives have the privilege and responsibility to embrace the profound changes brought about by resident advocacy. We can champion a new era of senior care that puts the individual at the center, honoring their unique identity and aspirations.
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The American Health Care Association and the National Center for Assisted Living reported in June that nearly half of the nation’s 14,000 nursing homes are facing severe labor shortages, and 73 percent of those facilities are concerned about closing.
According to the National Association for Home Care and Hospice, close to 12 million Americans receive some kind of home healthcare each year, and that number is expected to continue to grow.
Retention will always be a challenge, but it is one that can be met by putting the right people in the right positions, supporting them and creating the best culture possible.