Mitch Rothschild

Mitch launched Vitals in 2008 after personally experiencing the complexity of finding a qualified physician for his knee surgery. For its first seven years, Mitch served as CEO, growing Vitals.com to over 10 million monthly visitors and a 65 percent compounded annual revenue growth rate. He now serves as Chairman of the company.

Posts by Mitch Rothschild

Health IT

What We Learned From Saving the System $11 Million

What We Learned From Saving the System $11 Million By Mitch Rothschild Last year, the incentive and engagement program, Vitals SmartShopper, saved more than $11 million in overspending charges for health plans and employers. I recognize that $11 million is a drop in the bucket compared to the $105 billion wasted every year in overpriced […]

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Health IT

Hunting for Value in Health Care

What does value mean to you? If you’re in the market for a new TV, you want to know how good the product is and balance it against how much it costs. If it was near the Super Bowl, you’d want to know how fast you could get it, so you’d have it set up […]

The real cost of driving into a hospital parking lot

The price of your next colonoscopy might just depend on where you park your car. The same procedure can vary greatly – even if you use the same doctor – from one medical setting to the next. Get a colonoscopy at a GI center, and it could cost $600. But take your procedure to a […]