Why your healthcare marketing needs a checkup
It is better to avoid making claims about your healthcare product with a thoughtful marketing plan that includes tight controls and review processes.
Matthew Zimmerman
Matthew Zimmerman is a Partner at Holland & Knight. Zimmerman is a trial attorney concentrating in the areas of commercial, healthcare and intellectual property (IP) disputes. Mr. Zimmerman has particular experience in high-stakes matters involving injunctions, the protection of trade secrets and "business divorces" (i.e., business breakups). As a former in-house, litigation counsel for a national healthcare company, Mr. Zimmerman has a unique perspective that focuses on practical and efficient legal and business solutions to complex disputes.
Mr. Zimmerman has significant experience representing clients in the healthcare and life sciences industries in litigation, risk management and investigations. He also counsels healthcare companies, physicians and physician groups on contracting, compliance, marketing, intellectual property, regulatory, privacy and consumer protection issues.
In addition, Mr. Zimmerman has extensive experience in litigation involving trade secrets, non-compete, non-solicitation and non-disclosure provisions, employee piracy and anticompetitive practices. He has helped companies protect their valuable business information from competitors. He also advises companies and high-level executives on how best to preserve their IP and their rights. He has obtained temporary restraining orders, injunctions and damages for the misappropriation of intellectual property.
Mr. Zimmerman's commercial litigation experience also includes representing clients in the hospitality, financial services, real estate and construction industries in claims involving breach of contract, fraud, negligence, bad faith, false and misleading advertising, defamation, deceptive and unfair trade practices, misappropriation, civil conspiracy, civil theft, qui tam, Racketeer Influenced and Corrupt Organizations Act (RICO), whistleblowers, breach of fiduciary duty, interference with business relationships, injunctive relief, wrongful death, product liability and arbitration issues.
Mr. Zimmerman has experience as an associate general counsel for a national healthcare company operating in 44 states and Washington, D.C., and servicing more than 850 physicians and approximately 300,000 patients. He was responsible for dispute resolution and litigation, risk management, government relations and new acquisitions. He rolled out a national arbitration program, counseled on marketing, public relations, the Health Insurance Portability and Accountability Act (HIPAA) and privacy issues, and implemented eDiscovery strategies.
Mr. Zimmerman also serves as a board member for the Primary Care Innovation Alliance Inc. and advocates for primary care physicians, increased innovation and additional focus on wellness and cost savings for the healthcare system. In the community, Mr. Zimmerman serves on the local Best Buddies board and advocates for pro bono clients through the Legal Aid Society of Palm Beach County.