Paul McAvinchey

Paul McAvinchey is the product innovation manager of MedCity Media. Paul leads the development of the company’s range of products and services including MedCityNews.com, along with custom solutions for clients and advertisers. Paul previously founded Diddlyi.com, a subscription-based web app for Irish cultural enthusiasts and has worked with AOL, WMS Gaming and Riverdance in various digital media and UX roles.

Posts by Paul McAvinchey

Day 2: ENGAGE 2014 Live from Bethesda

Participate in the MedCity ENGAGE conference by watching parts of the event live online. Day 2 of ENGAGE Live begins Wednesday. The schedule of the broadcasts is listed here and will be shown in this post as they happen. All times are eastern daylight time. View Day 1 here 8:35 AM: Keynote Speaker: Innovating Health […]

Day 1: ENGAGE 2014 Live from Bethesda

Participate in the MedCity ENGAGE conference by watching parts of the event live online. Day 1 of ENGAGE Live begins Tuesday. The schedule of the broadcasts is listed here and will be shown in this post as they happen. All times are eastern daylight time. View Day 2 here 4:20 PM: Keynote Speaker: The Promise […]

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.