Financial Assistance Reform Is Reshaping Revenue Cycle Strategy
Financial assistance is moving from discretionary policy to regulated infrastructure. For health systems, that shift has significant operational and financial implications.
Ray Freedenberg
Ray Freedenberg is the Chief Executive Officer of ClearBalance Healthcare, where he leads the company’s strategy, growth, and operational performance with a focus on improving financial experience for patients and healthcare providers. Ray joined ClearBalance in 2006 and has spent nearly two decades helping shape the organization’s evolution. Over that time, he has held several senior leadership roles — including Chief Accounting Officer, Chief Risk Officer, and Chief Financial Officer — giving him a comprehensive understanding of healthcare revenue cycles, patient financing, and the regulatory and operational complexities that health systems face.