As a co-founder and principal of award-winning technology product design company Artefact, Rob Girling is responsible for setting the company’s strategy and vision—to design exciting products and experiences that inspire positive changes in human behavior. Artefact has worked with leading health organizations like PATH, Physio Control, Seattle Children's, SonoSite and Group Health to bring to life the next generation of healthcare devices, solutions and experiences. Rob’s design career spans some of the leading agencies and design brands in the world, including Apple, IDEO, Microsoft, and Sony.
Rob Girling, principal and co-founder, Artefact Outcome-focused thinking does not focus exclusively on positive outcomes of a design or technology. In fact, predicting the potential negative outcomes is equally vital, yet is often ignored. This outcome-focused approach to technology is what we at Artefact are calling 21st Century Design. We believe 21st Century Design is […]