Cardinal Health pharmacy television seeks revenue from the small screen
The program, Pharmacy Health Network, enables pharmaceutical, over-the-counter, consumer health and other product manufacturers to run video advertisements and health education content on 32-inch, flat-panel LCD screens placed in retail pharmacies within direct reach of consumers. "This is a brand-new offering that will get us into a [direct-to-consumer, audio-visual] space we were not in before," said Jeff Foreman, vice president of strategic purchasing for Cardinal Health. "It’s a powerful, consumer-reaching [tool] that can be customized right down to the zip code."