Seth Cohen is President of Cedar, the leading patient financial platform for healthcare providers, and is a member of its Board of Directors. Previously, Seth was CEO and Co-Founder of OODA Health, a healthcare technology company that was acquired by Cedar in June 2021. Prior to OODA Health, Seth was one of the earliest employees at Castlight Health and served on the leadership team. He was a member of Castlight’s Board of Directors until May 2022, when Castlight was acquired by CD&R and merged with Vera Whole Health. Before his time at Castlight, Seth was a management consultant at McKinsey & Company in the Healthcare Payor and Provider practice. Seth earned an MBA from Harvard Business School as a Baker Scholar and an MPA from Harvard Kennedy School. Seth completed his undergraduate studies at Stanford University as a Phi Beta Kappa. Outside of work, Seth loves spending time outdoors and performing impromptu musicals with his three young children.
For the healthcare industry, this crisis isn't just about financial risk — it's about consumer trust. When patients can't afford care, they disengage, often convinced the system isn't built for them. And when trust erodes, so do outcomes — because people who don't trust the system are less likely to seek care at all.
If you can achieve the right mix of high-tech, high-touch options, you’ve hit the sweet spot for improving equity and accessibility, patient engagement, health outcomes, loyalty, and profitability
Meevo offers an all-in-one solution for managing salon and spa employees. From scheduling and time tracking to payroll and promotions, Meevo streamlines operations and supports growth.