Health tech startups are more technologically advanced than ever. Their PR should be, too
In the old days, PR used to be about who you knew: the personal connections that your PR agency had in the media industry. Today, PR is a much more democratized field in which the best story, pitched to the right person, stands the greatest chance of making waves in your field. Using data to find journalists and publications to pitch to, you can make sure your health tech startup gets the coverage it deserves.