Sarah McLeod is CEO of Activate Health, a strategic marketing and PR firm focused exclusively on the healthcare industry. She brings 20 years of marketing, communications and media relations experience to her role leading the agency in its delivery of comprehensive marketing support for clients across the healthcare ecosystem, from specialty pharmacy to payer organizations, health technology firms and hospitals. Previously, she held various marketing leadership roles for Fortune 500 companies and as entrepreneurial organizations, including Univita Health, CIGNA Voluntary and University of Wisconsin Health – Hospitals and Clinics.
Sarah is an active member of the healthcare business community and participates in national nonprofit organizations dedicated to connecting senior executive women for career advancement and industry improvement. She has been recognized for her organizational acumen and marketing expertise through various leadership and industry awards, including the American Marketing Association and the IABC Phoenix Chapter.
Perhaps the most significant health policy of our time, it revolutionized coverage and access, as well as the way healthcare companies communicated. With its future uncertain, now is the time to look back on how it shaped a new era of healthcare marketing strategy and messaging.