How will wearables impact the consumer healthcare marketplace?
The ability to combine health and fitness data from various sources, leveraging analytics to draw conclusions and make recommendations, creates the framework for incentive programs.
Deciphering the Mobile and Social Pharmacy
Today’s healthcare consumers expect both mobile and social interaction with their healthcare providers. The dilemma for the pharmacy industry is to balance delivering a mobile and social experience for consumers while staying within the regulatory framework. A Small History Lesson The first historical mention of pharmacies and drug stores dates back to the 8th century, […]
Why Pharma Companies Should Look To Social Media For Better Patient Insight
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.