Tom Kottler is co-founder and Chief Executive Officer of HealthPrize Technologies, which helps the world’s leading life science companies enhance revenue and improve clinical outcomes through its proprietary gamification approach and patented digital health technology. Kottler has led multiple high-growth organizations during his career, including Advanced BioHealing, which was acquired by Shire for $750 million, and MedAptus, an innovative healthcare IT company based in Boston, Mass.
Katrina Firlik, MD, is co-founder and Chief Medical Officer of HealthPrize Technologies. Prior to founding HealthPrize, Firlik was a neurosurgeon in private practice in Greenwich, Connecticut, and on the clinical faculty at Yale University School of Medicine. She is also the author of Another Day in the Frontal Lobe, published by Random House.
The pharmaceutical industry employs chief executive officers, chief financial officers, chief revenue officers and chief talent officers, but pharma has yet to employ a chief adherence officer, singularly tasked with going after pharma’s half-a-trillion-dollar revenue opportunity.