Vida Roozen

Vida Roozen is the Chief Operating Officer at The Smarter Service, a technology concierge provider specializing in services for older adults and senior living communities. She has a 23-year career in consumer technology and the home appliance sector. Before joining The Smarter Service, she held Senior Vice President positions at BDS Solutions, a sales and marketing solutions provider, and at Creative Channel Services, a strategic retail marketing company. Notably, she also led Omnicom’s Women’s Leadership chapter for California. Vida's decision to join The Smarter Service was deeply personal, fueled by experiences supporting aging parents with technology challenges. In her role, she saw a clear market gap and seized the opportunity not only to assist individuals but also to revolutionize the understanding of older adults within the tech and healthcare industries.