Vida Roozen

Vida Roozen is the Chief Operating Officer at The Smarter Service, a technology concierge provider specializing in services for older adults and senior living communities. She has a 23-year career in consumer technology and the home appliance sector. Before joining The Smarter Service, she held Senior Vice President positions at BDS Solutions, a sales and marketing solutions provider, and at Creative Channel Services, a strategic retail marketing company. Notably, she also led Omnicom’s Women’s Leadership chapter for California. Vida's decision to join The Smarter Service was deeply personal, fueled by experiences supporting aging parents with technology challenges. In her role, she saw a clear market gap and seized the opportunity not only to assist individuals but also to revolutionize the understanding of older adults within the tech and healthcare industries.

Posts by Vida Roozen

Daily, MedCity Influencers

Smarter Aging: The Importance of Health Tech Planning

In today’s tech-savvy world, weaving Health Tech Planning into the fabric of care for older adults is essential.

MedCity Influencers

Tech Literacy: A Cornerstone of Preventive Care for Older Adults

As we advocate for healthier aging, proficiency in technology emerges as not just an optional skill, but as a fundamental pillar of holistic healthcare for older adults.

With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?

Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.

Physicians

OmniLife Health’s Clinical Workflow Solution Focuses on Complex Care

OmniLife Health's initial focus with its complex care coordination platform is organ transplant care.

Health Tech

HealthBook+ CEO Shares Vision for How People Can Own Their Health by Leveraging Data and AI

HealthBook+ provides a way for individuals to aggregate and use their personal health information safely and securely to power AI engines that direct people to their next best health action. Importantly, it also gives employers predictive insights to help them provide the most relevant benefits for their employees.