Zabir Macci is a healthcare strategist at IQVIA with 15 years of experience leading decentralized and hybrid clinical trial innovation. He specializes in integrating clinical technologies, connected devices, real-time monitoring, and predictive analytics into scalable DCT models that improve patient engagement, data quality, and operational efficiency. Zabir is known for bridging clinical, technical, and operational teams to ensure decentralized technologies are scientifically grounded, patient-centric, and execution-ready. He holds a bachelor of engineering degree in Computer Science from India and has an MBA in Management and Marketing from Texas Tech University.
As decentralized trials reduce face time with participants, sponsor organizations that treat engagement as an afterthought will pay for it in dropout rates, missing data and failed endpoints.
Electronic Clinical Outcomes Assessment and digital health tools were well-suited to accommodate the rapid rise of virtual and telehealth shifts during the Covid-19 pandemic and there is no going back. The adoption of eCOA technology in mental healthcare research can make pivotal advancements in mental health patient care.
Enterprise EHR boosts scalability, interoperability, and governance for large healthcare systems.