The Role of Marketing in Building Trust Between Providers and Patients
Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.
Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.
By increasing the availability of services through flexible payment methods, providers have an opportunity to expand their customer base and establish themselves as trusted partners in the wellness journey.
It’s about interpreting the full range of factors, from biology to life circumstances, that can push someone to the edge.
By addressing each community’s unique needs with tailored, culturally responsive care and cross-sector collaboration, we can empower healthcare providers to drive lasting, equitable outcomes.
Ensuring that family caregivers, and hospice providers all get the support that they need is more than just about ensuring that a patient receives end-of-life care with the dignity and support they deserve.
Providing proactive and preventive health-focused living among younger, less affluent senior populations -- and extending this into value-based care -- just makes sense.
As technology advances, AI-powered tools will increasingly reduce the administrative burdens on healthcare providers.
The vast majority of older adults want to age at home. To support that goal, doctors should encourage them to consider their care options — long before they need assistance.
A strategic orientation that leans into emerging value, even when this challenges our assumptions about who we are and what we do and the niche we do it in, enables organizations to make distinctive contributions sought by others.
Truth is, there are hugely positive tailwinds at our back. But the way we’ve been thinking about the problem is holding us back from solving it. Here’s why.
To protect healthcare organizations and minimize the risk of breaches, software development companies must stay vigilant regarding the biggest vulnerability of any digital system: the users. Here are some ways to minimize irresponsible digital behavior and some tools to enhance the security of medical digital systems.
Closing cancer health equity gaps require medical breakthroughs made possible by new funding approaches.
Highly preventable if diagnosed and managed early, CAD should be a healthcare priority. Both patients and providers have pivotal roles in driving this change.
On the surface, it sounds positively delightful - who wouldn't want to help dear grandma avoid the nursing home? But as is often the case with these sweeping government proposals, the devil is in the details.
While federal healthcare programs focus their attention on ensuring healthcare resources exist for communities in need, HRSNs become critical drivers of whether individuals can actually access and benefit from these resources.
Healthcare providers play a critical role in helping caregivers recognize potential imbalances. Encouraging caregivers to access resources for self-care and respite isn't just a nicety, it's a clinical necessity.
We need to equip pharmacists with technology that can help them to make impactful clinical interventions in the pharmacy and reimburse them for these services, which would help to address the provider shortage.